The project aims at implementing and disseminating quality labels and other programmes promoting responsible consumer behaviour and aiming at building a positive image of social entrepreneurship and identifying the benefits of purchasing in this sector, aiming at improving the quality of services and products of social economy entities and social enterprises, and creating a nationwide quality label for JST on the basis of criteria developed by public authorities and representing the sector.The project will be responsible for building and developing a uniform universal and recognisable certification system for social economy entities and social enterprises and cooperating with them.