Reference number of the aid programme: SA 42799(2015/X) Purpose of public aid:_Art.19 The project consists of introducing and popularising the KABISA brand on the South African market and increasing the customer base for the product we offer. The result will be an increase in export trade and the establishment of new trade contacts. Project within the framework of the industry programme of promotion of Polish Food Specialties. The applicant will present KABISA’s energy drink produced in Poland.The aim will be achieved through the implemented promotional activities in the indicated prospective market.In addition, activities will be carried out on other markets through participation in trade fairs in Germany, France, China and the United Arab Emirates. It will be possible to achieve the objective by implementing the following actions:1. Participation in trade fairs – Africa Big 7 (South Africa 2019), Sial China (China2019), Gulfood (ZEA 2019), Sial Paris (France 2018), Anuga (Germany 2019); 2. Participation in individual economic missions to the South African market.3. The provision of training and advisory services aimed at approximating the specificities of the forward market;4. Promotional activities including the preparation and translation of websites, production and broadcasting of advertising spots, preparation of promotional materials and activities in electronic and traditional media.The target market was dictated by the desire to intensify trade in the new South African market, benefiting from great success in promotion and sales of KABISY in sub-Saharan Africa. These activities are the realisation of a long-term strategy of the company, which assumes the continuous development and introduction of products in new foreign markets while strengthening position on the markets already acquired. The company has experience in exporting to African markets which will allow for a smooth implementation of the project.The project will be financed from the middle of the project