When implementing the project, the beneficiary will provide entrepreneurs with an instrument allowing to further increase the activity of selected sectors of SMEs, which are in the areas of National Smart Specialisations, on foreign markets. This will contribute to strengthening the competitive position of SMEs in already known markets and will facilitate access to prospective markets. The aim of the project is to disseminate the message of high quality Polish product brands from areas that are part of the KIS and to continue activities contributing to strengthening the positive image of Poland and the Polish economy on foreign markets. This will be achieved by involving the SME sector in multi-annual promotion programmes. The project will use good practices developed during the implementation of activities under sub-measure 6.5.1 OP I6, 2007-2013. The activities undertaken under the project will contribute to: — increasing the development potential and export volume of companies representing sectors of the economy with the highest export potential in the NIS areas; — an increase in the number of export companies in prospective markets outside the EU; — increasing awareness of foreign business circles about the innovative potential of the Polish economy; — improving the conditions conducive to the expansion of enterprises on international markets; — strengthening the positive image of the Polish economy (using the logo of the Polish Economy Brand – MPG), – coordinating actions promoting Poland and the Polish economy at the central and regional level. The project will carry out the following tasks which are interconnected or complementary: — PARLIAMENT PROGRAMES, – Promoting PROMOTIONS on Perspective Markets, – more PROMOTIONAL PROMOTIONS, – Implementation of the Polish Equity Markets, – COORDINATION OF THE PROMOTIONS OF THE POLISH REGULATION AND RESULTS