THE NEEDS BEHIND THE PROJECTTHE CITIES? ARE THEY THE REAL DRIVER OF ECONOMICS AND COMPETITIVENESS TODAY? GLOBALLY: FOR THE FIRST TIME IN HUMAN HISTORY, MORE THAN 55 % OF THE POPULATION LIVES IN URBAN AREAS, A FIGURE SET TO REACH 70 % IN 2050 ACCORDING TO THE ESTIMATES OF THE WORLD HEALTH ORGANISATION. URBANISATION AND GROWTH OF POPULATION AND ACTIVITIES? DO ECONOMICS POSE EVER MORE CHALLENGES? COMPLEX FOR THE MOBILITY? URBAN ON A SOCIAL, ENVIRONMENTAL AND ECONOMIC LEVEL.SECOND COMMUNITY DATA? EUROPEAN, URBAN TRANSPORT? RESPONSIBLE FOR 23 % OF GREENHOUSE GAS EMISSIONS IN THE EU. TODAY, 64 % OF ALL KILOMETERS TRAVELLED BY CAR TAKE PLACE IN URBAN AREAS AND IS EXPECTED TO BE THE AMOUNT? TRAVELING TO THE CITY? TRIPLICHER? BY 2050. THE POSSIBILITY? IS MOVING TO URBAN AREAS QUICKLY, COMFORTABLY AND WITH A LOW ENVIRONMENTAL IMPACT THEREFORE A CRITICAL FACTOR FOR SUSTAINABILITY? OF EVERY CITY, ESPECIALLY S.