AIR KW 4.0 IS PART OF A CONTEXT OF CONTINUOUS INNOVATION AND AIMS TO INTRODUCE A NEW DESIGN CRITERION THROUGH A THERMO-FLUIDODYNAMIC STUDY WITH SIMULATION SOFTWARE, TO OPTIMISE PRODUCTS, DEVELOP AIR HANDLING SOLUTIONS AND INCREASE TECHNOLOGICAL LEADERSHIP WHOSE EFFECTS CAN BE VERIFIED IN THE FIELD WITH PARTNERS TLS AND VISMEDERI.IL TEMPORARY MANAGEMENT IMPLEMENTER? PRODUCT INNOVATION AND INDUSTRIALISATION ACCORDING TO THE PRINCIPLES OF I4.0.