THE PROPOSED PROJECT STARTS FROM A COLLABORATION BETWEEN ICAR CNR AND CONFAPI NAPOLI, AIMED AT CREATING AN ECO-SYSTEM OF COLLABORATION (PMI IN HUB) EFFECTIVE AND LASTING FOR A DIRECT COMPARISON BETWEEN DEMAND AND SUPPLY OF INNOVATION, OR A PLACE OF COMPARISON, PHYSICAL AND VIRTUAL (PORTAL), WHERE THE RESEARCH WORLD (ICAR CNR), MAKES AVAILABLE ITS PORTFOLIO OF DEMONSTRATORS AND OTHER RESEARCH RESULTS, TO THE WORLD OF SMES FOR THEIR INDUSTRIAL APPLICABILITY ASSESSMENT. THE MIIRA PROJECT ALSO STRENGTHENS DIALOGUE AND RELATIONS BETWEEN THE INDUSTRIAL, SCIENTIFIC-TECHNOLOGICAL, FINANCIAL AND INSTITUTIONAL COMMUNITY TO PROMOTE GROWTH OPPORTUNITIES AND A WIDESPREAD INNOVATION CULTURE. THE PMI-IN-HUB INCUBATOR, MAINLY VIRTUAL INCUBATOR, WILL ACT AS A CATALYST FOR SOCIO-ECONOMIC DEVELOPMENT, AS IT IS ABLE TO PROVIDE A PROCESS TO TRANSFORM THE INITIAL IDEAS INTO VIABLE INITIATIVES.