THE LUCANO AREA WITH ITS NATURE TRAILS, THE PLACES OF TOURIST INTEREST, OFTEN FORGOTTEN AND UNUSABLE, REPRESENT AN AGGREGATIVE VEHICLE OF THE LOCAL COMMUNITIES AND AN EXCELLENT OPPORTUNITY TO ENHANCE THE LUCANIAN IDENTITY. WHILE THE COVID-19 EMERGENCY HAS CHANGED THE SOCIO-ECONOMIC CONDITION OF MUCH OF THE WORLD, CHANGING ITS HABITS AND PROSPECTS, ON THE OTHER HAND, ON THE OTHER HAND, THE NEED TO IMAGINE AN INCLUSIVE AND SUSTAINABLE DEVELOPMENT IS REQUIRED.