THE PROJECT AIMS TO DEVELOP A NEW TECHNOLOGICAL INFRASTRUCTURE (NIT) CONSISTING OF A BACK-END INTERFACE FOR THE COLLECTION, INTEGRATION, HARMONISATION AND PROCESSING OF DATA AND FOR THE MANAGEMENT OF CONTENT AND A FRONT-END APPLICATION FOR SMARTPHONES. NIT BASED ON OPEN STANDARD AND OPEN API SAR? CLOUD-NATIVE AND DATA-DRIVEN AND OFFER? INTEGRATED TOURIST SERVICES FOR THE AOSTA VALLEY INCLUDING: 1) DATA ON WEATHER, EVENTS, VIABILIT?; 2) TICKET SERVICE: SKIPASSES, PARKING LOTS, EVENTS; 3) REAL-TIME INFORMATION AND PROMOTION A) OF THE MAIN ATTRACTIONS; B) RESTAURANTS, SHOPS AND OTHER ACTIVITIES; C) OF TOURIST PACKAGES; 4) INTEGRATION WITH TOURIST CARD ALREADY? ON THE MARKET. WILL THIS PLATFORM FAVOUR? THE MEETING BETWEEN DEMAND (TOURISTS) AND OFFER (OPERATORS OF THE TOURISM SECTOR IN A BROAD SENSE) USING A DYNAMIC PROFILING ALGORITHM OF THE USER THAT FEEDS ON INFORMATION COLLECTED DURING THE USE OF THE APPLICATION AND TARGETED QUESTIONS. THE PROJECT PRESENTS