THE COMPANY DEVELOPS BRANDS IN PORTFOLIOS AND NEW PRODUCTS TO PENETRATE FOREIGN MARKETS. THE OBJECTIVE OF THE INVESTMENT TO REDUCE THE UNCERTAINTY AND RISK ASSOCIATED WITH THE INTRODUCTION OF NEW PRODUCTS, IN ORDER TO INCREASE THE LIKELIHOOD OF MARKET SUCCESS. FOR THIS REASON, THE COMPANY INTENDS TO INVEST IN STRATEGIC MARKETING TOOLS AND MARKET ANALYSIS IN THE FIELD, EVEN IN NON-TRADITIONAL PLACES. A NEW RESEARCH AND MARKETING PROCESS. WE PARTICIPATE IN FAIRS FOR EMPIRICAL INVESTIGATIONS THANKS TO THE SUPPORT OF CELEBRITIES OF THE BARTENDING/TECHNICIANS OF THE SECTOR THAT CONCEIVING NEW RECIPES, NEW OPPORTUNITIES FOR CONSUMPTION AND EXPERIMENTING NEW PRODUCTS STARTING FROM THOSE IN THE PORTFOLIO OF LUCANO1894, COME TO OFFER A VALID TEST ON THE EFFECTIVENESS OF PROJECTS IN PROGRESS IN DEVELOPMENT RESEARCH, TO CONSTITUTE A SOURCE OF INSPIRATION, A STATISTICAL TECHNICAL ORIENTATION ON TASTES AND PERCEPTIONS OF CONSUMERS AT AN INTERNATIONAL LEVEL.