THE BASILICATA HERITAGE SMART LAB PROJECT AIMS TO BUILD EFFECTIVE AND SUSTAINABLE ACTIONS IN SIX OF THE SEVEN TECHNOLOGICAL TRAJECTORIES OF THE AREA OF SPECIALISATION OF CULTURAL AND CREATIVE INDUSTRIES. FOR THE FIRST TIME IN ITALY, A SUPPLY CHAIN PROJECT HAS BEEN CONCEIVED THAT WILL SEE THE COLLABORATION BETWEEN THE MOST IMPORTANT NATIONAL RESEARCH ORGANISATIONS OPERATING IN THE FIELD OF CULTURAL HERITAGE (CNR AND ENEA), UNIVERSIT DELLA BASILICATA AND OVER 40 SPECIALISED COMPANIES BELONGING TO THE CREATIVE BASILICATA CLUSTER.