PROMOTION OF TEC PRODUCTS FOR THE MEDICAL SECTOR, INFUSION THERAPY AND DIALYSIS, IN THE AREAS OF INTEREST. NEW PRODUCT PRESENTATION AND DISSEMINATION OF A QUALITATIVE IMPROVEMENT IN PRODUCTION PROCESSES. CONSOLIDATION OF THE TEC BRAND FOR THE USUAL AND GROWING MARKETS. EXPLORATION OF POTENTIALLY PROFITABLE GEOGRAPHICAL AREAS, INSIDE AND OUTSIDE EUROPE, AND DISTRIBUTION OF AUTOMATIONS TO AN INTERNA
A TEC DESIGNS AND MANUFACTURES CUSTOMISED AUTOMATIC MACHINES FOR THE ASSEMBLY AND TESTING OF MEDICAL DEVICES. THE PROJECT CONSISTS OF PARTICIPATION IN THE MOST IMPORTANT INTERNATIONAL TRADE FAIRS, IN THE MEDICAL FIELD, WITH A PARTICULAR FOCUS ON INFUSION THERAPY AND DIALYSIS. FROM A MARKET ANALYSIS, IT WAS DECIDED TO FOCUS ITS PROMOTIONAL ACTIVITY ON THREE MAIN GEOGRAPHICAL AREAS: WESTERN AND EASTERN EUROPE, AND NORTH AMERICA. THE FAIR REPRESENTS A VERY IMPORTANT COMMERCIAL AND MARKETING TOOL NOT ONLY FOR THE PRESENTATION OF THE BRAND AND CORPORATE IMAGE IN THE REFERENCE MARKET, BUT ALSO FOR THE PRESENTATION OF NEW PRODUCTS. IT HAS CHOSEN TO MEET BOTH OBJECTIVES, DIVERSIFYING THEM ACCORDING TO THE COUNTRIES. IN EUROPE, A SOLUTION WILL BE PROPOSED FOR THE IMPROVEMENT OF PRODUCTION PROCESSES, ESPECIALLY THOSE COMPANIES THAT DO NOT HAVE LARGE VOLUMES AND INVESTMENT CAPACITY. IN CALIFORNIA, MARKET FOR US RELATIVELY N
