MOLTOSENSO S.R.L. HAS DEVELOPED ITOI, A COMPLEX HARDWARE AND SOFTWARE SYSTEM THAT COMPLEMENTS THE LEGACY MANAGEMENT OF URBAN WASTE COLLECTION COMPANIES AND AIMS TO EXPLOIT THE BIG DATA AVAILABLE TO THEM TO PROVIDE IMPROVEMENTS IN THE EFFICIENCY WITH WHICH THE COLLECTION SERVICE IS CARRIED OUT. THE ITOI SYSTEM? DESIGNED TO CONSIST OF SEVERAL COMPONENTS:- A SYSTEM OF CENSUS OF RESOURCES ON THE TERRITORY;- A SYSTEM OF PLANNING OF THE COLLECTION CYCLES;- APPLICATION OF NAVIGATION OF PERSONNEL ON BOARD THE VEHICLE ALONG THE PLANNED ROUTES;- A SYSTEM OF AUTOMATIC COMPLETION OF THE WORK SVOLTI.OBITIVE OF THE PROJECT? PROGRESS IN THE ITOI PRODUCT DEVELOPMENT AND TESTING PROCESS, FROM DIFFERENT POINTS OF VIEW: TECHNOLOGICAL IMPROVEMENT OF THE PRODUCT, IMPROVEMENT AND INNOVATION OF THE ICT TEAM’S WORKING METHODS, INNOVATION OF THE MARKETING STRATEGY TO SUPPORT OPENING UP TO NEW MARKETS, IMPLEMENTATION OF A CORRECT SISTEM