THE AIM OF THE PROJECT IS TO INCREASE THE NOTORIETY AND VISIBILITY OF THE AREA, CREATING THE PRECONDITION FOR AN INCREASE IN QUALIFIED TOURIST PRESENCE AND FOR A GREATER RECOGNISABILITY OF ARCHAEOLOGICAL SITES, MUSEUM STRUCTURES AND ALL THAT COMPLEX MELTING POT OF CULTURAL EMERGENCIES IN THE AREA OF THE SICANI AREA. THE MOST IMPORTANT PART OF THE PROJECT WILL BE THE ONE DEDICATED TO THE PROMOTION OF THE AREA THROUGH AN INTEGRATED COMMUNICATION PLAN RANGING FROM THE DEFINITION OF A COORDINATED IMAGE OF CULTURAL SITES TO THE PRODUCTION OF DIGITAL AND INNOVATIVE INFORMATIVE PRODUCTS.