The overall objective of the project is to strengthen on the regional and national market the production of plastic sanitary products (bathrooms, shower enclosures, sinks, etc.) by making investments to expand the production capacity. It is intended to increase the economic competitiveness by starting a complex project of acquisition of modern equipment and software assets that allow the implementation of a new technological flow at the level of the enterprise, so that the company develops your assortment range of products. Through the implementation of this investment project it is considered to expand the capacity of an existing unit by increasing the volume of at least one product, without the fundamental change of the production process, respectively the extension of the production capacity for sanitary plastic items. The technical development of the enterprise is considered to be an important strategic priority by the management team, so that the company can manage competition in the market and develop its capacity to strengthen its position in the market as well as to expand to new markets. The implementation of this project is an integral part of the medium and long term development strategy of the enterprise, through which it aims to increase the competitiveness of products on the market by making investments that contribute to the development of production capacity, obtaining high quality products, as well as developing the ability to practice competitive prices on the market. The overall objective of the project is to promote a model of sustainable development of the company in which to include the principles of eco-innovation and sustainable development in long-term development strategies. The implementation of the project will contribute to the development of a strategic development model based on the concern for the efficient use of energy resources and raw materials, the sustainable development of products and promoting the inclusion of innovation within the processes and production flow at the level of the enterprise. The purpose of the project is to optimise and improve the existing technological flow taking into account the following aspects: maintaining an optimal level of energy consumption; this will aim to improve lighting in the administrative and production areas as well as to purchase high energy efficiency equipment. obtaining optimal execution times for the technological processes carried out, by integrating equipment with a high level of automation and digitalisation; developing the technological flow towards optimising its operation with the aim of improving energy consumption, reducing carbon footprint and rationalising raw material consumption. optimising the operation of the technological flow so as to be