The general objective of the project is to create a sectoral business incubator in the field of creative industries in Sfantu Gheorghe, by building the related spaces and equipping them with tangible and intangible assets necessary to facilitate the economic exploitation of new business ideas. The project aims to make an initial investment, by creating a new unit, namely the construction and equipping of a building with a function of business incubator, with 16 enterprises incubated from a capacity of 22. The business incubator will contribute to stimulating activities in the field of creative industries, promoting entrepreneurship, developing entrepreneurial education and implicitly improving the competitiveness of small and medium-sized enterprises in this sector, by offering the possibility of renting the incubation space and using the necessary equipment to carry out the activities properly, respectively providing support services adapted to the needs of incubated companies. The vision of the new business incubator in Sfantu Gheorghe is to become an entrepreneurial ecosystem. The main directions of action are aimed at entrepreneurial education and the development of the skills and competences of start-ups and existing ones, as well as stimulating geographical concentration and supporting areas with high economic and innovation potential. The mission is to support economic growth and contribute to the emergence of jobs by reducing the failure rate of early-stage businesses in the creative industries. The objective of the project is in line with the specific objective of the call POR937/2, PIP 2.1.B — Business Incubators, on strengthening the market position of small and medium-sized enterprises in the competitive areas identified in the National Competitiveness Strategy and Regional Development Plans, taking into account the fact that stimulating entrepreneurship in creative industries by creating incubators/clusters/accelerators and by supporting the development and establishment of companies in the cultural and creative field is underlined as a priority in the above mentioned strategy.