The Atlantic Area sparsely populated regions rely heavily on the economic spin-offs from tourism to generate employment and wealth for these communities, resulting in significant investment into the development of trails infrastructure that capitalise on the region´s rich natural and cultural heritage. However, there has been limited research into quantifying the economic and social return from such investments or policy on how to promote and sustainably manage these assets for future generations. TrailGazersBid will measure socio-economic impacts from investing & promoting trails in areas of rich natural heritage in the Atlantic Area. The project will establish a common set of economic, social & environmental key indicators, develop innovative technologies & systems to capture trails activity, as well as plans to sustainably manage trails, via a ‘Trails Dashboard’. TrailGazersBid will explore how new technologies, such as Go Procameras, drones and Talking Heads can be used to showcase trails to Atlantic tourist visitors via virtual experiences, aiming at developping Destination Management Plans to preserve natural and cultural assets for future generations.