THE OBJECTIVE OF THE ACTION IS TO PROMOTE THE DISSEMINATION OF THE CULTURE OF ITS IN SECONDARY SCHOOLS IN LAZIO AND IN GENERAL IN THE REGIONAL TERRITORY, WHILE STIMULATING THE CONSCIOUS ACTIVATION OF STUDENTS IN THEIR POST-DEGREE CHOICES. THIS INITIATIVE AIMS TO CARRY OUT NOT ONLY A PROMOTIONAL ACTIVITY WITH RESPECT TO LAZIO’S ITS AND THEIR ACTIVITIES, BUT A REAL ORIENTATION ACTION FOR HIGH SCHOOL CHILDREN AND THEIR TEACHERS. TO THIS END, THE ACTION IS DIVIDED INTO THE FOLLOWING ACTIVITIES:- WORKSHOPS OF PERSONAL BRANDING AND TRANSVERSAL SKILLS,- GUIDANCE DESK,- SOCIAL MEDIA MARKETING ACTIVITIES,- CONTEST OF TECHNICAL CULTURE 2020-2021,- JOINT ORIENTATION EVENT BETWEEN ITS OF LAZIO.