THE PRESENT PROJECT ENVISAGES THE PREPARATION OF A PLAN FOR THE ENHANCEMENT OF CULTURAL HERITAGE (ELEPHANT TOWER, VILLA DI TIGELLIO, VIPER CAVE, SANTA RESTITUTA CRYPT) AND CIVIC MUSEUMS OF THE CITY OF CAGLIARI (MUNICIPAL ART GALLERY, ANCIENT CITY PALACE AND SIAMESE ART MUSEUM STEFANO CARDU). THIS PLAN WILL BE REALISED THROUGH THE IDENTIFICATION AND PARTICIPATION IN INTERNATIONAL EXHIBITIONS, WITH AN INNOVATIVE AND SPECIALLY PREPARED STAND, WHERE BUYERS/TOUR OPERATORS/JOURNALISTS/INFLUENCERS ETC. WILL BE IDENTIFIED AND INVOLVED, WHO WILL SUBSEQUENTLY PARTICIPATE IN AN INCOMING ACTIVITY (EDUCATIONAL TOUR, B2B MEETINGS, ETC.)