Hiking is one of the main travel reasons both to Sweden in general and to Västernorrland. Visitors to the trails today demand safe and attractive leads, which places higher demands and creates new business opportunities for the companies that are active around the trail. A project is currently underway to develop a national framework for lowland routes, where the focus is on common grading, categorisation, digitalisation and description of the nature of the trail vis-à-vis the visitor. Here it is important that the High Coast Trail is involved in working along the new developed national framework in order to be able to offer a well-functioning route with national standards. This is why the High Coast Trail with the help of this project hooks arm with the national framework’s project to develop a sustainable route that companies can develop their products and operations around. By enabling standardised and harmonised exchanges of information, it will enable more target groups to enter the wild. This contributes to the Swedish environmental objectives as well as the goals of Agenda 2030. The expected long-term impact is an economic growth, including through more visitors all year round, in balance with environmental, environmental and social values. Infrastructure investments have taken place on the trails and trail systems based on the national framework for hiking trails. Sections of the high load joint have been relieved by the creation of new iconic locations and new round loops have been established so that some of the visitors are redirected there instead. This generates new customer flows in new areas and that opportunities for new products have been created. The product High Coast Trail has become sustainable from all three sustainability aspects. The new round loops offer a more attractive route where the different round loops of the countryside complement each other. Nature and cultural values are maintained despite continued growth as the design of new round loops and new business activities in and around the trail takes place in a way that neither causes a negative impact on nature nor gives rise to social conflicts. The long-term impact is that companies have changed their business model and are more digital and flexible. The companies around the High Coast Trail have renewed and developed their range, which means that they have new experiences with higher quality to offer both existing and new target groups. An additional effect is that we have a more stable hospitality industry where the combination of recurring and new target groups ensures a basic activity for the industry regardless of what happens in the outside world.