As a result of the digital transformation, the number of jobs that require at least start-up digital knowledge is significantly increased year after year, not to mention higher-skilled jobs. But not only does the labour market place conditions for citizens, but people who do not actively use the Internet face an increasing number of challenges in all areas of life. In the Digital Competences pillar of the National Information Communication Strategy (NIS) and the Green Paper on the directions of development in the ICT sector for 2014-2020, the Government set the goal of reducing the share of digitally illiterate adults (those who have never used the internet) below 40 % and below 30 % by 2020; • By 2016, the indicators of regular use of the internet (those who use the internet at least once a week) should reach 65 %, 50 % for disadvantaged people and 75 % and 60 % respectively by 2020; • 50 % of the adult population should use eGovernment services by 2016; By 2020, 50 % of the adult population should shop online. Priority 3 of the Economic Development and Innovation Operational Programme (GINOP) also states that there is a serious market failure in developing the digital competences of the adult population, i.e. the market alone cannot ensure that digitally illiterate populations participate in appropriate training programmes or at least show openness to the digital world. The objectives set out above can only be achieved if the state reduces the number of people without digital skills through conscious and highly coordinated interventions, creating a chance to catch up for those who are threatened with disruption in other areas. EDIOP Priority 3 sets out two objectives for digital skills: • on the one hand, there is a need to improve the infrastructure and service offer of Community internet access points, where the priority is to achieve the level of information provided by the existing and newly created Community internet access points and to expand their services (offline and electronic) by 2020. The GINOP-3.3.1. is intended to achieve this objective. Priority project “Developing community internet access points, expanding their service portfolio”. • on the other hand, it is necessary to create the need for relevant social groups to learn about the digital world and to be aware of the benefits of using the Internet in their lives. This project aims to contribute to this latter objective by strengthening the motivation of those without digital skills, by coordinating and methodological support for public, market and civic initiatives aimed at developing digital competences, by providing coordinated communication and motivation activities at central and local level, by developing new services and by preparing the GINOP-3.3.3. project to support similar activities of local and national organisations. Ultimately, the aim of the project is to open them to digital tools and services by sensitising citizens who are not in the digital world, and to encourage them to take steps to improve their digital competences — either through the use of community internet access mentoring services or with the help of their families, neighbours and acquaintances. This project is linked in many respects to the construction planned by other EU funds, including increasing the “immersion fund” from which more knowledge-intensive jobs can be recruited, increasing the demand for market and public electronic services, which will increase economic performance in the short term and support the emergence of new services that would not even be created in the absence of sufficient demand. The overall objective of the implementation of this project is therefore to strengthen citizens’ motivation to improve employment and quality of life by raising interest in the digital world and demonstrating the benefits of participating in it. One of the elements of this is to involve national and local organisations through the development of a pre-qualification and selection system to carry out projects based on local needs, to develop central motivational, methodological materials and programmes, thereby making internet use attractive, to create the necessary motivation to try and learn to use digital tools and services.