Conducting media campaigns through contracts with broadcasters to promote OPTTI and communicate the benefits of the projects under the programme to the general public. Through different types of media products — video and radio-clips, reports, interviews, etc., the projects implemented under OPTTI and the achieved impact of their implementation will be shown and told. Various media channels will be used.Implementation of various sociological surveys, which aim to provide up-to-date data for evaluation of OPTTI and to improve the process of targeted planning and efficient spending of public resources for communication activities under the program.The following types of sociological surveys will be carried out: A. Quantitative surveys — conducting national-representative sociological surveys (year. 15+) by means of a standardised face-to-face survey and a sufficiently large sample to allow statistical analysis of specific target groups;B. Quality studies — conducting focus group discussions with participants from the specific target groups for aprobation of various forms of communication and communication products of the Operational Programme, as well as for testing information and promotional materials: messages, language, font, emotions, audio and videos, logo, slogan, speakers, etc.