The aim of the project is to promote responsible tourism and inbound tourism, to increase the relevance, attendance and visibility of Lithuanian cultural and natural heritage sites (resources), public awareness of the surrounding environment by marketing the following objects (resources), national tourism routes, routes, cultural roads for Lithuanian and foreign inbound tourism markets._x000D_Implementation of activities implemented by the project:_x000D_1) Optional implementation of tourism marketing measures in the priority inbound tourism markets. _x000D_2) Organisation of participation in international tourism exhibition in Israel,_x000D_3) Organisation of information tours in Lithuania for media representatives and tourism professionals from Lithuania and from priority foreign inbound tourism markets,_x000D_4) Implementation of advertising campaigns in the inbound tourism markets,_x000D_5) Implementation of communication in foreign markets, _x000D_6) Tourism market research services in Germany and the United Kingdom._x000D_The project will achieve 25 marketing measures in priority markets, will implement cognitive tours for at least 94 Lithuanian and foreign media representatives and tourism professionals, participated in the international IMTM tourism exhibition in Israel, implemented 19 advertising campaigns, achieved 4 communication indicators and carried out studies in the German and UK markets.