The aim of the project is to promote responsible inbound tourism through the marketing of natural and cultural sites and national tourism routes, tourist routes and cultural routes in the UK and German markets. Activities implemented by the project: 1) Implementation of marketing measures in the United Kingdom and Germany by introducing and promoting national tourist routes, routes, cultural routes and priority tourism products, including natural and cultural heritage sites (resources), increasing their relevance, attendance, visibility and awareness of them; 2) Implementation of advertising campaigns on the UK and German markets, research into the effectiveness of advertising actions in the inbound tourism markets, introducing and promoting national tourism routes, routes, cultural routes and priority tourism products covering natural and cultural heritage sites (resources), increasing their visibility and attendance; 3) Organisation of sightseeing tours in Lithuania for representatives of the UK and German media and tourism professionals, introducing and promoting national tourist routes, routes, cultural roads, natural and cultural heritage objects (resources), increasing their visibility and attendance.