The aim of the project is to promote responsible inbound tourism through the marketing of natural and cultural sites and national tourism routes, tourist routes, cultural roads in the markets of Italy, France and Sweden. Activities implemented by the project: 1) Implementation of marketing measures in Italy and France by introducing and promoting national tourist routes, routes, cultural routes and priority tourism products, including natural and cultural heritage sites (resources), increasing their relevance, attendance, visibility and awareness of them; 2) Implementation of advertising campaigns on the Italian, French and Swedish markets by introducing and promoting national tourist routes, routes, cultural routes and priority tourism products covering natural and cultural heritage sites (resources), increasing their visibility and attendance; 3) Organisation of sightseeing tours in Lithuania for Italian and French media representatives and tourism professionals, presenting and promoting national tourist routes, routes, cultural roads, natural and cultural heritage objects (resources), increasing their visibility and attendance.