The aim of the project is to promote responsible tourism and inbound tourism, to increase the attendance and visibility of Lithuanian cultural and natural heritage sites (resources) by marketing these objects (resources), national tourism routes, routes, cultural roads for Israel, Japan and China markets. Activities implemented by the project: 1) Implementation of marketing measures in Japan by introducing and promoting national tourism routes, routes, cultural routes and priority tourism products covering natural and cultural heritage objects (resources), increasing their relevance, attendance, visibility and awareness of them; 2) Arranging participation in international tourism exhibitions in China and Israel, presenting and promoting national tourism routes, routes, cultural routes and priority tourism products covering natural and cultural heritage objects (resources), increasing their visibility and attendance; 3) Organisation of sightseeing tours in Lithuania for Japanese, Chinese and Israeli media representatives and tourism professionals, introducing and promoting national tourism routes, routes, cultural roads, natural and cultural heritage objects (resources), increasing their visibility and attendance.