The aim of the project is to promote responsible tourism, local and inbound tourism, to increase the attendance and visibility of Lithuanian cultural and natural heritage sites (resources), by marketing these objects (resources), national tourism routes, routes, cultural roads in the markets of Lithuania and Poland and by creating content for local and inbound tourism markets. Activities implemented by the project: 1. Research services to assess the attractiveness of Lithuanian tourist destinations; 2. Local tourism research services; 3. Organisation of cognitive tours, events and competence building seminars in Lithuania; 4. Implementation of the e-marketing campaign on the Polish market; 5. Organisation of study tours for Polish media representatives in Lithuania; 6. Implementation of content marketing measures; 7. Creation of video clips; 8. Marketing and promotion of social media marketing.