During the project responsible tourism will be promoted: • creating a trademark representing the Lithuanian natural and cultural heritage, promoting representation souvenirs and presentations (presentations); • implementing marketing on social networks and advertising on web portals and content marketing, presenting and promoting Lithuanian cultural and natural heritage objects, national tourism routes, routes, cultural routes; • creating video advertisements for the presentation and promotion of Lithuanian cultural and natural heritage objects, national tourism routes, routes and cultural routes to various communication channels; • implementing marketing actions and measures aimed at disseminating information about Lithuanian natural and cultural heritage to people of Jewish origin in Israel, USA and the Republic of South Africa, introducing and promoting Lithuanian cultural and natural heritage objects, national tourism routes, routes, cultural routes, promoting inbound and responsible tourism • implementing an online video advertising campaign on foreign tourism markets, introducing and promoting Lithuanian routes, cultural routes, priority tourism products covering cultural and natural heritage objects; • creating and publishing publications designed to present and promote Lithuanian routes, cultural routes, priority tourism products covering cultural and natural heritage objects. One of the publications will be a map presenting Lithuanian routes for disabled people (the map will be for people with reduced mobility). During the activities to be carried out Lithuania will be presented with the aim of introducing intercultural differences, promoting tolerance, revealing the socio-cultural authenticity of the communities hosting tourists, presenting its natural and cultural heritage. The uniqueness and uniqueness of the project is revealed through activities that focus on the promotion and visibility of Lithuania and promote responsible tourism.