The aim of the project is to promote responsible and inbound tourism from Japan, China, the United States of America (USA) and Israel through the marketing of natural and cultural heritage sites and national tourism routes, routes and cultural routes. Activities implemented by the project: 1) Implementation of complex tourism marketing tools in Japan, China and the USA, introducing and promoting national tourism routes, routes, cultural routes and priority tourism products covering cultural and natural heritage objects, increasing their relevance, attendance, visibility and awareness of them; 2) Implementation of promotional campaigns on the Israeli and U.S. markets by introducing and promoting national tourism routes, routes, cultural routes and priority tourism products covering cultural and natural heritage sites, increasing their visibility and attendance; 3) Organisation of tourism events in the Chinese, US and Israeli markets, introducing and promoting national tourism routes, routes, cultural routes and priority tourism products covering cultural and natural heritage sites, increasing their visibility and attendance; 4) Organisation of sightseeing tours in Lithuania for Japanese, Chinese, US and Israeli journalists and tourism professionals, introducing and promoting national tourism routes, routes, cultural roads, natural and cultural heritage objects, increasing their awareness and attendance. 5) Arranging participation in international tourism exhibitions in China, USA and Israel, introducing and promoting national tourism routes, routes, cultural routes and priority tourism products covering cultural and natural heritage objects, increasing their visibility and attendance.