The aim of this project is to promote inbound tourism and responsible tourism through the marketing of natural and cultural sites and tourist routes, routes, cultural roads on the markets of Italy, France, Spain, Belgium and the Netherlands and organising tourism events in Lithuania for representatives of all inbound tourism markets. Responsible tourism during the project year will be promoted: • through integrated tourism marketing measures to be implemented on the Italian and French tourism markets: • organising promotional campaigns on the Spanish, Belgian and Dutch markets, • organising study tours in Lithuania for journalists from Italy, France, Spain, Belgium and the Netherlands, and tourism spec. • participating in international tourism exhibitions in France, • organising tourism events on the Spanish market and organising tourism events in Lithuania for representatives of Germany, the United Kingdom, Sweden, Italy, France, Norway or other inbound tourism markets. During the activities Lithuania will be presented with the aim of introducing intercultural differences, promoting tolerance, revealing the socio-cultural authenticity of the communities hosting tourists, presenting its natural and cultural heritage. The uniqueness and uniqueness of the project is revealed through activities that focus on the promotion and visibility of Lithuania and promote responsible tourism. It is planned to implement at least 39 tourism marketing measures (16 complex marketing measures + 7 promotional campaigns + at least 9 series of cognitive tours for journalists and tourism professionals + 3 tourism exhibitions + 2 tourism events on the Spanish market + 2 tourism events in Lithuania). The project activities will be carried out in the framework of measure 05.4.1-LVPA-V-812 “Marketing of national tourism routes, routes and products and development of tourism infrastructure” under Priority 5 ‘Environmental protection, sustainable use of natural resources and adaptation to climate change’ of the 2014-2020 Operational Programme for investments from EU funds.
