The aim of this project is to promote local and responsible tourism through the marketing of natural and cultural heritage sites and national tourism routes, routes and cultural routes. During the project it is planned to implement Lithuanian natural and cultural heritage resources presenting the following activities: 1. Development and broadcasting of television broadcast cycles; 2. Creation and broadcasting of content marketing on television; 3. Creation and production of advertising video; 4. Implementation of radio advertising campaigns; 5. Organisation of local tourism presentation events for representatives of the tourism market; 6. Organisation of seminars for local tourism market professionals; 7. Organisation of tours of Lithuanian journalists in Lithuania; 8. Organisation of presentation of tourism opportunities at major events in Lithuania; 9. Organisation of local tourism market research services. These activities will present and promote national tourism routes, routes, cultural roads and priority tourism products covering cultural and natural heritage objects, increasing their relevance, attendance, visibility and awareness about them. In total, it is planned to implement at least 39 tourism marketing measures (3 radio advertising campaigns, 4 TV series, 1 advertising clip, 3 content marketing television, 8 presentations, 3 seminars, 6 journalists’ tours, 9 presentations at events in Lithuania and 2 market research). The project activities will be carried out in the framework of measure 05.4.1-LVPA-V-812 “Marketing of national tourism routes, routes and products and development of tourism infrastructure” under Priority 5 ‘Environmental protection, sustainable use of natural resources and adaptation to climate change’ of the 2014-2020 Operational Programme for investments from EU funds.