This is a pilot project on cultural and natural heritage (heritage interpretation), in which new types of forest tourism services are created using digital technologies. The Green Gold Cultural Road is a tourist route at the heart of Finnish forest culture, which illustrates Finnish forest culture and the Finnish forest relationship in its various forms, including through digitalisation. The aim of the project is to create a digitally improved visitor experience for people travelling in Etelä-Savo as well as for remote travellers surfing elsewhere in the sofa. This contributes to increasing the digital accessibility and accessibility of the area. The sound story tells the content of the route related to the forest. The aim is to create a guided route experience, which is a cut to Finnish forest history and culture, its birth, its stages, the current state and the future. The content opens up the forest relationship in the area and the related perspectives and inspires the users of the route to reflect on their own forest relations. The route culminates in the national landscape of Punkaharju and leads to the Finnish Forest Museum Lusto, where the museum’s extensive and multifaceted exhibitions open the significance of forest culture and forest history to Finland in an interesting, experiential and aggregated way. It is also possible to mark other commercial services along the route, such as restaurants, accommodation and functional sites. The project can design a revenue logic to support the maintenance of the Green Gold Cultural Road, which makes use of these commercial service providers.The work supports the efforts of the Savonlinna Capital of Culture project Saimaa to make lyrics and visibility of South Savon culture in its various forms.Digital guidance and forest as such are responsible and low-carbon business, taking into account the tightening situation of tourism companies in the midst of the COVID-19 crisis. This vibrant and storytelling road, on the one hand, raises the pride and awareness of the residents of the region and also offers locals a new opportunity for recreation. The development of the region’s businesses offers new business opportunities alongside strengthening old operations.