The aim of the project is to find out the most cost-effective way to market Lapland as a business environment and to ensure the visibility and attractiveness of Lapland also among the target groups selected as a business environment. The project will carry out a Business Lapland preliminary study in line with the service design process. As far as possible, the work utilises analytics information and experiences shared by the House of Lapland partners (e.g. Business Finland). Ideas and conceptualisation:3) Based on the results, we summarise Lapland’s segregation factors, business brand, target groups and target group-specific messages. 4) Based on the results, ideas and designs are made of marketing content and digital services that meet customers’ needs. These can be anything from events to digital marketing or to a digital service serving business customers, media communications or a combination of these.Test:5) New content and services are tested on the market. Bring together the results and development proposals.Tuloksena:Hankkeen we have an understanding of Lapland’s position and attractiveness in the business market; the needs of the most potential target groups, possible barriers to placement or partnering, and how we can address these needs better together. The results are described in the summary report.