Tavoitteet:Hankkeen aims to increase the renewal, sustainable growth and internationalisation of small and medium-sized enterprises in Lapland by promoting the emergence of new international partnerships by productising Lapland’s (Arctic) know-how as easy-to-market and familiar visitor packages. The project will produce, optimise and consolidate a joint visitor system to Lapland. The goal is to know the interesting and themed destinations of Lapland, to be effectively marketed to interesting partners, and to manage the visits efficiently and efficiently. The region’s brand will be strengthened and the visits will support the competitiveness of the leading industries as well as the region’s smart specialisation. Productised visits promote the visibility and attractiveness of the region’s know-how, bringing new partnerships and trade to the operators in the region. Clearly productised, themed and marketed visits make it easier for partner companies, investors, government representatives and the media to familiarise themselves with the areas of interest to them, as well as the communication of the region’s brand and know-how. The project ensures the ability of companies in the region to make use of the visibility of the Finnish Arctic Council Presidency in order to build partnerships. The Host Committee, coordinated by the Arctic Centre, uses visitor programmes in its own work. Measures: •Determine, in cooperation with development companies, the interesting (Arctic) competence of Lapland: What kind of companies, solutions, technologies or applications exist in Lapland that can and should be marketed? Which areas of expertise support the Lappi brand and the positioning of Lapland as an Arctic expert? •Make and contact the places to visit: Companies, municipalities, development companies, universities. Talks with the visitors about their wishes and needs for organising visits. •Produced descriptions of the places to visit to the House of Lapland online service. Establish as much as possible an automated system for booking visits, collecting customer information and carrying out after-care of visits. •Produce briefing material to support the visitors’ destinations and organise an induction. •Marketing delegation visits to customer groups of interest to companies and to the media. Organising media visits •Piloting and testing the effectiveness and effectiveness of the visit concept and of attracting talent. Make changes and modifications as necessary. Monitor results such as customer satisfaction, media visibility, experiences and possible partnerships in the region.Tulokset:Käytössä, optimised and effective tools and processes to reach international partners and talents that are key to Lapland’s competence profile and increase trade. In the long term, Lapland’s visibility and attractiveness will improve among the targeted partners, the competitiveness and productivity of companies will be improved. The expertise supporting the Lapland brand can be actively marketed and thus affect the attractiveness of Lapland more generally.