Following the reflections of the technical group “Promotion Communication” of the ViaRhôna Route Committee, the aim of the operation is to promote the ViaRhôna route and associated services on a “My Trip Tailor” web platform. The ViaRhôna enjoys a growing reputation and recognised as a great cycle route both nationally and internationally. The update of the “My Trip Tailor” web platform will contribute to a better knowledge of the existing products around the itinerary and will allow users to be advised and thus be able to create and organise their own stay (accommodation and leisure) in the form of a personalised travel notebook.