The development of the programme outlined above will be carried out through the execution of a series of actions within which we can mention: _x000D_ — creation of a technology or computer web platform to which retail merchants in the areas covered by the Sustainable and Integrated Urban Development Strategy (DUSI) adhere._x000D_ — Creation of a corporate seal of excellence and a loyalty card. Each retailer attached to the platform will be given a number of loyalty cards so that it is distributed between its customers and the said card operates as vouchers or tickets discounts on future purchases._x000D_ — Enhancing the IT technology or web platform, will be carried out through the creation, monitoring and implementation of a protocol of business excellence, as well as individualised advice to companies, citizen participation and revitalisation activities.