The general objective of the project is to encourage entrepreneurship and self-employment by supporting non-agricultural enterprises, with activity up to one year, in the urban area, in all regions, excluding the Bucharest-Ilfov region. The general objective of the project is in line with Thematic Objective 8: “Promoting sustainable and quality jobs and supporting worker mobility”, with Investment Priority 8.iii “Self-independent activities, entrepreneurship and business start-up, including innovative micro, small and medium-sized enterprises” and Specific Objective 3.7. “Increasing employment by supporting non-agricultural enterprises in the urban area”. The project will be a prerequisite to counteract the negative effects of structural adjustments caused by the economic and financial crisis by generating economic and social alternatives and improving the economic status of people who want to start a business on their own. In the long term, the benefits of the project aim to provide a decent living for the 700 members of the target group. The implementation of the project will lead to the support of a minimum of 700 start-ups in the eligible areas provided for in the de minimis aid scheme approved by Order No 692/06.06.2017 of the Minister for the Business Environment, Trade and Entrepreneurship and the creation of at least 1,400 jobs – they will have a positive impact on the national business environment and the living standards of the population. These benefits will affect the community to which entrepreneurs belong, thus creating a multiplier effect. At the same time, the State benefits indirectly from the implementation of the project, in view of the reduction of the unemployment rate and the economic growth generated by the new start-ups. In conclusion, the implementation of the project will generate a positive medium and long-term impact on sustainable development at national level. The project contributes to achieving the specific indicators POCU 4S12 micro, small and medium-sized enterprises, supported and 4S 144 jobs created and existing as a result of the support received by SMEs six months after the end of the support.