The company has already successfully created a customer-centric value proposal (value propsition) and has established specific reasons for selecting its products. It has already acquired comparative advantages without making discounts on the quality characteristics of its products.Applying an attractive pricing policy, which in combination with the offers provided, is addressed to a very large volume of customers.In terms of how it is viewed, a significant effort is already being made for the establishment of a ‘corporate identity’ and ‘corporate image’, which will include social responsibility, responsibility in the environment, quality of products, specialisation, reliability, experience and professionalism of the site.