Västernorrland’s new RUS indicates that: Efforts for entrepreneurship and a clear support structure contribute to a development where a diversity of companies and companies on equal terms have the opportunity to contribute to sustainable growth. While taking clear steps towards ecological and social sustainability. This project aims to complement the support structure by supporting particularly vulnerable companies affected by the crisis and these efforts will promote a more sustainable business in all sustainability perspectives. Covid-19 has hit hard on the county’s tourism industry. In a survey conducted to the entrepreneurs of the region last spring, local tourism industry testified about the direct impact of business in the near future, but also concern for both the summer season and the company’s long-term survival. A large majority of companies had already been forced to adapt their operations. The majority of the companies surveyed felt great concern about how COVID-19 would affect the summer season, a concern that now concerns the coming seasons. Fewer foreign visitors and other places of international appeal also meant that the demand for the supply of accommodation and experiences that they want to reduce disastrously. Even the sharply reduced business travel has massively affected the tourism industry in the county. This situation has since the pandemic deteriorated further, after the announcement of the closure of the state casino in Sundsvall. The closure will further affect and deteriorate the range of internationally viable products in Sundsvall and the county. The closure of the casino also indicates the vulnerability that exists when a facility, which had a clear target group, disappears and what consequences it has for direct and indirect employment. In this case, more than 60 people are affected by the closure. During the last week of August SCA has also announced the closure of Ortvikten’s paper production. The 800 services affected do not primarily affect the hospitality industry, but all the consultants and subcontractors who contribute to business tourism in Sundsvall can further deteriorate the starting point for the industry when paper production ceases. Within the framework of this project, even closer cooperation with the destinations and its industries will create a structure for how companies should develop their products to find the right market and target group and apply for the various company support available to be able to adjust and renew their product. This applies to both short-term corona subsidies but also the regular support available. The project will develop a development process that is thematic or geographical as well as data and analyses that enable us to make strategic decisions about what the tourism industry’s companies need. But the industries that are most affected, such as the meeting industry, will get help as soon as the project starts. When the pandemic is over and tourism will hopefully get started again, competition for the Swedish guest will be rock hard. The project aims to provide companies in the tourism industry in the region the very best conditions to meet the demand of these tourists. The project employs a project manager of 100 % who will lead the work and work operationally in the project. The project also employs development coordinators who will work directly with the companies. Cutting-edge expertise will be purchased to help companies directly with the business development required to adjust and develop their product towards the right target group and market. Having project managers and coordinators that can match the needs of the industry with existing development and support efforts means that despite relatively small project budgets, it is still possible to reschedule and save the hospitality industry and thereby have more impact on the money. This creates fast and more sustainable measures for companies, which means that the hospitality industry is better equipped if other crises emerge in the future than if you are working with temporary support efforts in the project itself.