Through investment promoting efforts, the project will strengthen and renew regional business and growth in SMEs through so-called investment-driven growth with a focus on sustainability. New establishments create new business opportunities for established companies and contribute to growth in the region. Companies and businesses that are run in a sustainable way or that have sustainability as part of their business concept have particularly good prospects of success in Västernorrland. The project should therefore focus especially on sustainable establishments and resources are prioritised for work with establishments that are characterised by an overall sustainability approach and a clear environmental profile. Business retention: What new opportunities can be created as a result of new establishments and supporting the companies to continue their operations in the region and develop here. As important as working to attract new companies to the region, is to help those already here to develop and grow in place. The project will therefore also implement Business Sweden’s business retention method and identify which foreign companies with operations in the region have development needs.