KOLL2020 is a collaborative project between the Public Transport Agency, the County Council of Västernorrland and the Swedish Transport Administration. The county council is the beneficiary. The project will run over three years and four months (2017-08-01-2020-11-30) where the last four months are set aside to complete and evaluate the project. The project aims to further develop regional public transport through: 1.investigations and analyses, 2.information, marketing and Mobility Management (behavioural changes and attitude impact), 3.Infrastructure investments, and 4.development of new rural traffic. The goal is that the measures in the project will lead to: — More trips are carried out with public bus and rail transport, – public transport market share of total motorised transport work is increasing, and – increased physical and regional accessibility in the county.