THE FUTURE OF GOOGLE FOR THE SMARTPHONE MARKET IS INSPIRED BY THAT OF THE JPA. NO MORE 4 OR 5 DOMINANT PLAYERS, BUT A REVOLUTION IN PRODUCERS WHO PROPOSE “PIECES” ON AN AD HOC BASIS. THE ARRIVERA (ARRIVERA) REVOLUTION IN 2015 WITH THE GOOGLE ARA CELL. THE NEW DEVICE TO BE DISMANTLED AND ITS COMPONENTS REPLACED IN ACCORDANCE WITH THE NEEDS OF THE USER, SO THE NUMBER OF POSSIBLE ADDITIONS WITH THIS MOBILE PHONE WILL BE VERY HIGH AND BEYOND THE STATE OF THE SOLUTION CURRENTLY PRESENT ON THE MARKET. THE MAIN OBJECTIVE OF THE ARACNE, ARA PROJECT, AND TO CREATE AN ECOSYSTEM OF COMPANIES THAT CAN IMMEDIATELY TRANSPOSE THIS PARADIGM SHIFT. THROUGH THE ACTIVITIES OF THE RES WITH A FOCUS ON THE IMPLEMENTATION OF AN INNOVATIVE AREA-PLIANT SYSTEM, PROPOSERS LOOK FORWARD TO THE FUTURE MARKET BASED ON GOOGLE ARA’S MARKET OPPORTUNITA ON TWO PEAK AREAS, HEALTH AND GREEN FOR WELLNESS. IN THE WEB FOR WELLNESS, MANY PLAYERS FROM