UNDER THE REFERENCE SCENARIO, RETAIL AREAS WILL ALWAYS OFFER ADAPTABLE AND CUSTOMISABLE SOLUTIONS BY PROPOSING ALMOST EVERY WEEK, REVISIONS OF SHOWCASES AND KEY POINTS OF A POINT OF SALE. FROM THIS OBSERVATION, THE PRESENCE OF INTERNATIONAL EVENTS AND NUMEROUS SCIENTIFIC AND MARKET RESEARCH SHOWS THAT THERE IS A CLEAR REQUIREMENT FOR FURNITURE FOR INNOVATIVE, DYNAMIC AND ADAPTIVE PRODUCT EXPOSURE. To this end, GROTTINI has been pursuing several R & d internal activities, including in cooperation with later than ever before. WITH A VIEW TO DEVELOPING AN INNOVATIVE EQUIPMENT FOR RETAIL AND RETAIL ESTABLISHMENTS, THE PROJECT SOUGHT TO DEVELOP AN INNOVATIVE SYSTEM OF FURNITURE FOR SHOPS AND RETAIL ESTABLISHMENTS, CAPABLE OF ADAPTING IN A DYNAMIC MANNER TO THE OCCURRENCE OF CERTAIN CONDITIONS DICTATED BY THE CONSUMER’S BEHAVIOUR, IN AN INNOVATIVE, ADAPTIVE FEATURE CAPABLE OF OFFERING DYNAMIC SOLUTIONS IN THE DISPLAY OF PRODUCTS. THIS ÃO IS STUDYING A MODULAR SYSTEM.