TECHNOLOGY DEVELOPMENT INCLUDES SUPPORT FOR THE PROCESSES AND TECHNIQUES OF INTERACTION BETWEEN THE STAFF OF IN-STORE (AND, IN THE BROAD SENSE, THE COMPANY/BRAND) AND ITS CUSTOMERS. THESE PROCESSES, COMMONLY IDENTIFIED WITH THE TERM CLIENTELLING, WILL BE SUPPORTED THROUGH THE IMPLEMENTATION OF A DIGITAL MESSAGING INTEGRATED SYSTEM. THIS AIMS TO FACILITATE THE ESTABLISHMENT OF LONG-TERM RELATIONSHIPS AND PROFIT WITH CUSTOMERS, TRANSFORMING THIS INTERACTION INTO A STRATEGIC SET-UP IN GRAD