THE INITIATIVE PROVIDES FOR THE DESIGN AND DEVELOPMENT OF A TECHNOLOGICAL SUPPORT PLATFORM FOR DECISIONS (SMASH), BASED ON ANALYTICAL TECHNIQUES USING BIG DATA TO COMPLEMENT AND IMPROVE THE DESIGN, PRODUCTION AND DISTRIBUTION OF THE FASHION, PRODUCTION AND DISTRIBUTION OF THE FASHION INDUSTRY, INCLUDING IN THE INTERESTS OF THE CIRCOLA.L COMPONENT, INSISTS ON PREDICTIVE-COLABORATION AND THE RISK-BASED MANAGEMENT, MAKING THE FORECAST THAT,