The project covers 2 pages and consists of a wide promotional campaign. industry and tourist potential. Lubuskie voivodeship of a comprehensive nature in the country and on the markets of the international community.The project is aimed at or. The aim of the conference will be to present the assumptions of the project and to diagnose the most important problems of the industry, defining directions and forms of development or. undertaking, as well as presenting modern promotional tools. and marketing., facilitating the acquisition of tourists and a number of meetings with professionals who deal with every day. “Gościne Lubuskie” identified and clarified the needs of SMEs representing the region’s turn industry.On the basis of the conclusions gathered, a report of marketing needs will be prepared. SMEs will be able to implement an appropriate promotional campaign.The promotion campaigns will include promotion tools such as: advertising campaign. in social media, promotional film, campaign (e)publicity (including study-tour address. for tour operators, journalists, bloggers, etc.), outdoor campaign, guide to tourist attractions. Lubuskie voivodship. The second, equally important butt. will be the ferry. gosp. or. SMEs at the trade fair country. and international, aimed at enabling or. companies to establish cooperation and gain new sales.At each fair, the above representatives will take part in numerous meetings, during which the values of the voivodship will be presented from the point of view of the attractiveness of the tour.The task will be typically promotional.