The subject of the project is to carry out promotional activities on the regional and national arena, aiming to strengthen the image of the voivodship as an economically and socially attractive place. Economic promotion which is the subject of the project is aimed at creating the image of the voivodship friendly to young people, the development of its own economic activity, where modern and well-managed companies with high export potential operate. The actions planned in the project are interlinked and will create a coherent and comprehensive information campaign. Long-term promotion measures will result in a systematic increase in the economic competitiveness and attractiveness of the region. The project plans to promote the economic potential of lubuskie voivodship by means of educational, promotional and information campaigns with regional and national scope, improving the attractiveness of the investinlubuskie.pl website and making promotional materials for the whole project.