The aim of the project is to profile Lapland as an internationally interesting business environment, to ensure that Lapland’s business opportunities are known and easily seized. companies’ potential partners, potential companies, investors, media and influencers.com have an impact and target-oriented digital marketing and communication.- We brighten the promise and content of the Lapland business brand so that the message is interesting, attractive and distinctive.- We are inspired by international media communication. — We assure you by telling success stories and summarising information about business opportunities and its changes and marketing content in a targeted manner- We serve interested parties by providing them with up-to-date information and the right contacts with the Business Lapland online service, newsletters and helping them find the right contacts in our partner network. In the run-up to the project, the project will increase the interest of the target group’s business leaders and companies in Lapland and will provide concrete information on the business opportunities of Lapland. In the long term, the project will create the conditions to improve the business environment and competitiveness of enterprises in Lapland and Lapland in a sustainable way by attracting new business, resources and investments to the region.