The aim of the project is to support the development and growth of Central Ostrobothnian tourism companies, as well as to increase the co-existence and attractiveness of Central Ostrobothnian nature tourism. Development is supported by companies’ product development, the quality of products and services and the introduction of digital sales channels. Business-to-business networking brings opportunities for mutual sparring and the creation of joint product packages. The potential of nature tourism in Central Ostrobothnia will be raised with common visibility and experiments with different marketing channels. Since the project, companies have developed their business and have improved their employment, marketing measures are implemented jointly and the attractiveness of nature tourism in Central Ostrobothnia has increased.