The aim of the project is to promote China’s trade and business relations by developing joint ventures and visibility (digi & networks) and by supporting partners on issues related to the specificities of the market, such as networking, assessing partnerships and finding new partnerships.Toimenpiteet:MarkkinointiDigitaalisen Development of joint venturesMedia toursNetworking, business events in China and FinlandSales Toimenpiteet:MarkkinointiDigitaalisen to pass forward contact requests and surveys from China to the EU, as a result of which the provincial business opportunities in China are better known and market access will be facilitated both from Lapland to China (outbound) and from China to Lappi (inbound). In the long term, the competitiveness of the Lappish operators on the market will be improved.