Objective: increase the competitiveness of the region through the implementation of image measures and aimed at improving the investment attractiveness of Lubelskie voivodship, increasing internationalisation of Lublin entities and increasing the recognition of the region as a place friendly to entrepreneurs and tourists. All tasks carried out in the project have been planned on the basis of the use of development potential, which ensures the strengthening of the economic image, promotion of local enterprises on domestic and international markets, as well as an increase in investment attractiveness. The project aims to strengthen the system of promotion of the regional economy, with the development of instruments supporting the involvement of local enterprises through the development of exports of goods and services, globally creating a positive image of the region in terms of attracting FDI. In addition, the implementation of a coordinated model of cooperation at regional, national and international level is at the heart of the objectives and objectives. Stakeholders of the project: entrepreneurs, IOB, JST. The project aims to strengthen the economic processes in the region and contribute to supporting key industries. Project activities are intended to increase the recognition of Lubelskie voivodship in Poland and abroad, as a developing region, attractive to investment and with high export potential. Key categories of tasks: economic marketing in terms of enhancing the region’s investment attractiveness; creating a positive image of WL; projects promoting and developing export and investment potential; coordination of the information and promotion system; investment and export support; analytical activities, establishment of economic data banks; organisation of: consultation meetings, workshops, seminars, conferences, forums, etc. for project stakeholders, monitoring of sectoral potentials of Lubelskie voivodship; stimulate cooperation and knowledge transfer using CRP.